Already, new tribes with self-stenciled November Project gear have popped up in Washington, D.C. ; http://www.sbcmp.com/tag/the-jbss/ San Diego ; Madison, Wis. ; Denver ; San Francisco ; and http://www.acheatingservices.com/category/inside-track/page/19/ even Edmonton , Alberta, with more groups in the making. Its a formula that gyms and health advocates have been trying to get right for years, says Walt Thompson, a professor of kinesiology (mechanics of body movement) at Georgia State University. The real motivator to get people working out is peer support, he says. As fitness gyms chase the latest craze with high-tech gadgets and specialized staff, the November Project is decidedly low-tech with no gym, weights, or locker rooms. Just a lot of friendly faces.
Read more: http://www.csmonitor.com/The-Culture/Arts/2014/0107/A-workout-tribe-for-city-dwellers
Irreverent Freelancer 